Bounce rate SEO ranking factors

bounce rate seo ranking factor

Does bounce rate affect your SEO and the ranking of your website? Yes it does, but not necessarily. Google as well as other search engines use several user metrics of their own to determine your ranking. Google looks closely here how well a user finds what she actually is searching for. Google asks itself this question: how well does your website perform in providing answers to the user.

As a guideline: if a user finds what he or she is searching for thanks to your website, your rankings will go up. But things are a little more complex than this. It’s rather that Google and other search engines compare the User Experience of your website to other websites that also appear in the same search results. How does your bounce rate (or rather: click-back rate, see further below) compare to those of competing websites?

How To Reduce Bounce Rate In SEO

There is all kinds of reasons why a visitor finds results through your website rather than other websites. This also relates to the type of website that you provide. For example:

  • You sell a superior product that visitors really like and want to buy
  • You provide information that is so good that people are left satisfied
  • You provide links to other websites where people find the answers
  • You have advertisements on your website that offer satisfactions

All of the above basically means that users are a lot less likely to return to their search engine with the exact same question with which they landed on your website. So if you want to better your SEO you’d really want to look at ways to Reduce Bounce Rate from a SEO perspective.


Bounce Rate Effect on SEO

To understand this better you could try seeing it from the Google perspective. If a users returns to the search with the same query, your website obviously hasn’t helped much by aiding this visitor. Hence, if another website that is lower in the results (for example because it is newer or because it has less backlinks) performs better, it will soon start outranking you.

This is how Google is using user metrics and evaluates your content: is your content actually providing visitors with answers to queries? If this is the case you will find your website gaining better rankings in the search engine results for those queries.

SEO Bounce Rate Definition

It’s equally important for SEO purposes to understand what Bounce Rate really means. For starters it doesn’t really mean what is means. It doesn’t necessarily mean that persons only visit one page and nothing else on your website. Imagine your website only has one page, but you do provide all the answers?

As such it’s also important to actually see how much time a visitor spends on your website. Search Analytics Tools such as Google Analytics actually don’t provide this information, unless you implement this with an extra feature called events. Other tools, such as Clicky, do integrate information of time spend in their Bounce Rate metrics and are more reliable therefore.

Another important metric to consider here are average actions. What’s the engagement of your visitor? Does she visit a lot of pages on average, than you have a good metric here to determine how well your landing pages function.

Bounce Rate versus Click Back

Obviously there is another important point that’s worth to mention when we talk about Bounce Rate. Bounce rate is really a term that is related to your website, but in itself it doesn’t say everything about how your websites performs in relation to the searches.

For example, your website could have a high Bounce Rate because you provide links or relevant advertisements that other website don’t.

In this case you are likely to have a high Bounce Rate nevertheless. But what’s important here is that visitors find their answers by visiting your webpage and thus not coming back to the search with the same query again (by hitting back for example).

Bounce Rate as Rule of Thumb

While analysing your landing pages that rank in the search results, bounce rate could be a very important factor to help determine how well your landing pages perform. In general terms, the higher the bounce rate, the lower you will rank.

Though if visitors find their answers through your website anyhow, for example by clicking on ads or links that you provide, your bounce rate will be high as well. Still at the same time your ranking will go up. This is why it’s very crucial to not see Bounce Rate as a fixed rule but rather as a guideline. It’s there to help you analyse but in itself it does not necessarily provide all the answers.

Rather it all depends on the nature of your website on how much importance you would give to the Bounce Rate metrics in order to analyse the overall performance.

Does bounce rate affect Google ranking?

Generally a low Bounce Rate or rather a low Click Back rate will improve your websites rankings. But this is just one of many more ranking factors in SEO. Other factors include the quality of backlinks, your on-page SEO and the overall User Experience of your website.

If you’re interested in knowing more on how to improve your websites ranking there are many tools you can use to analyse your website and improve your SEO score. We our SEO tool Rankshaper you immediately get access to a wealth of information straight from Google Webmaster.

Using this tool you can identify ways to improve your content so that you will rank better and for more search queries. Our tool will also look into your Bounce Rate if you use Google Analytics and we will provice you with hands on suggestions on what you can do to improve your websites SEO rankings.

Read More

What Bounce Rate Means for Your SEO Strategy

Learn what a bounce rate is, and how to improve it.

On page SEO tool

seo on page seo

Getting your On Page SEO is the single most important asset in your overall SEO strategy. It’s a real hit or miss show. On Page SEO is all about getting you a good head start compared to your competition. Getting this right means getting there first.

tl;dr go ahead check out our Rankshaper tool.

On Page SEO Factors

The most important On Page SEO Factors are basic and simple. These include your domain-name, nice urls, your page-description, your body (the actual content), the page-title and other headers. The golden SEO rule of keyword matching states that the more you make these match the keywords that you want to rank for, the higher you rank.

onpage seo checklist

On-Page SEO Checklist

What does all of this mean in the most basic terms?

  1. Well, first, let’s say you want to rank for the term “Whatever works fine” and if your domain-name (your <url>) would match this term, you are one step beyond your competition.
  2. Secondly, you want to title your main article the same: “Whatever works fine”.
  3. Thirdly, you want to make sure that this keyword of phrase is featured in the content (the <body> of the article) as well as in your sub-headers to match this keyword too. Concerning your sub-headers, aim for long-tail keywords, such as “Whatever works fine works for me” and write content around this long tail as well. This page you’re reading right now is build up with that model in mind.

On Page SEO Long Tail Keywords

On Page SEO Guide

The hierarchy of your headers and sub-headers is equally important. You really want to have your page-title as the main header, and sub-headers with lower status. As such you can choose <H1> for your main title, and <H2> for your sub-headers. Other sub-headers on your site, such as widgets and info-boxes really should be having even lower sub-headers such as <H3> or lower.

There is one exception to this rule. If you have a website that you really want to rank for one main keyword, then match your site-title with that keywords and choose H1 for your site-title. Your page-title then becomes <H2> and your sub-headers <H3>. As such search engines will consider your website to be really about <site-title>.

Onpage SEO tools

There are quite a few tools out there that can do this work for you. These tools audit your on page SEO for you. We also provide one of those tools, albeit our SEO tool focuses more on action points for you. We offer immediate actions that you can apply on your website for example to start ranking for new keywords that you hadn’t discovered yet, or to rank better for other keywords. We do not analyze your website if you actually have implemented the proper SEO Rules. For this we can recommend on of these tools:

To audit your website yourself, the easiest and fastest way to do that is to look at the source-code of your website. You can do this in any browser by right-clicking with your mouse-button, and click on source-code. Now you can search for “<h1” and “<h2” etc. to find out how your website hierarchy is made up.

If you are using a CMS such as WordPress, Drupal or Joomla, you often also have plugins you can use to change the hierarchy of your website. You can also easily add features such as nice-urls and SEO tools to change your site-title or page-description.

Rankshaper: onpage SEO tool

With the Rankshaper tool you can very easily optimize keywords that you’re showing up for in Google’s rankings. For each page you get a list of keywords that have given impressions or clicks and you see directly how these keywords are in the HTML of your page.


SEO Rules

seo rules for keywords

For your SEO to be among the best, follow these golden SEO rules for websites. Remember that SEO is a craft but also an art. Get your website to the next level by following these basic SEO rules and guidelines.

SEO Keyword Rules

If you don’t know what you want to rank for, why bother doing SEO? So, do your keyword research. Dig into the tools, get to fully apprehend them but also use the search engines yourself and make the queries yourself. Ask yourself the appropriate questions: what are the niches or long-tail keywords that you could rank for? Where is competition lower? Also, make use of the appropriate SEO-tools such as Google’s Adwords keyword planner and to find search volumes, used keywords and long tail keywords.

SEO Content Rules

After you’ve done your research, you really want to get serious with matching your on-site content. Which keywords and key-phrases (long tail keywords) you would like to rank for, make they match your body, your (sub)headers, your site-title and your page descriptions. These SEO rules for page-titles and your content are very clear: if your content is not about the stuff that you want to rank for, your efforts are worth nothing. And know this rule by hearth: the more exact matching they are, the better.

Rules of SEO Writing

So you got some content coming and you’ve done your keyword matching, but what about your website visitor? It’s often the most neglected rule: the importance to satisfy your visitor. In short: what reason did your visitor come to visit you? Well, to find what s/he is looking for – obviously. Are you that one website providing this information, and the visitor does not return to Google with the exact same query (basically hitting the back button), then your site’s ranking will boom.

SEO Article Writing Guidelines

Providing value to your website visitors goes a long way. If you have to choose between SEO and keeping your visitors happy, go for the latter. Therefore, don’t follow SEO Rules all the time. When writing articles, you’ve especially got to remember very well that if you will start ranking well for a certain keyword but your content is not engaging enough for visitors, you will very soon see your rankings drop.

SEO Rules for URLS

There are more SEO rules. Such as SEO rules for urls for example. This one means that the closer your url matches the url the keyword that you want to rank for, the higher your will rank for those keywords. It’s an important factor here to make your url’s SEO-friendly, this is also referred to as pretty or nice urls. This basically means that the url should be human-readable with words and as little other special signs as possible. For example, the link to this page is <> which is readable and pretty.

Google SEO rules and regulations

So you’ve heard that back-links are good for your ranking? Well, you’ve heard right. But all that really matters is how you are being linked to. Our suggestion in this field: take it easy with asking for back-links or creating them yourself.

Most important: do not link-bomb your website; take it one link at a time. Rather see how those go and take your time. For if you do this fast and you do link a lot to you site, be warned about the SEO Rules for Google. In short: if your link-building is seen as a scheme or you’d use other tactics that are not considered clean, your site will stop ranking better, no matter how hard you try.

If this is your case: analyze good and drop any links you own. Even more important: remember that the gateway to good links is unique and feature rich content. As Google words it:

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community

seo rules for keywords